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About us was started by a Xavier University MBA student. One day he discovered that the same textbooks were available on-line at a much cheaper price than at the campus bookstore. So why would anyone buy from the campus bookstore? Well, the question was, "What books do I need?" And was born! is proud to team up with the Xavier University Marketing Club to come up with the marketing strategy for this site. It's a great partnership as there's no one more in touch with the target customer (students!) than the XU Marketing Club, and this is a great way to learn and do some real world marketing for a real world business!